Why Strategy Is Not Enough Hello guys. How are you? I am fine. Strategy is a driving force in a company but there are other factors that you consider in order to attain results. Previous articles touch on some of the aspects we are discussing today. In that case let's not dwell on them. [...]
Greetings my good people! I hope that I find you well. In the last post (Part B) in this series of articles we talked about 2 components of the Comprehensive Marketing Approach. That is, Building Relationships and Blended Marketing. This is one of the types of business philosophy. We saw how failing to build relationships contributed [...]
Hey guys. My apologies for making you wait so long for Part B of the article. At my day job we have a new Chief Operating Officer so it has been hectic. In Part A we were talking about the various of business philosophy in terms of their pros and cons. We talked about the Mass [...]
Hello people! I hope that I find you well. I am well myself thank you. A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media. A (former) customer Tsungie Mubaiwa posted a picture of some 'foreign' material coming out of her mother's favourite drink, Pfuko-Udiwo Maheu as she tried to pour [...]
Hello, let us start the article with an appetizer. Find below a list of huge companies that failed in Zimbabwe. List of Huge Companies That Failed in Zimbabwe Air Zimbabwe; Aman Investments; Apex Corporation; Asmara Company; Auto Electrical; Barragen Private Limited; Belmont Leather; Biticon; Blue Ribbon; Builders’ Depot; C & M Investments; Cairns Foods; CFX [...]
Hello people! I hope I find you well. Many a time I hear customers complaining about poor customer service in Zimbabwean stores or by Zimbabwean firms. One thing that I have seen happening a lot is that a lot of customers highlight the fact that customer service in developed countries is better. They tell the [...]
In Zimbabwe there are reasons why people call every soft drink Coca Cola or almost every type of toothpaste Colgate. One of the main reasons is that branding happens in the mind for the consumer as opposed to on the billboards like most local companies have come to think. As I walk or drive through [...]
I have been in quite a number of situations where I have received average to poor customer service. Not to sound negative but I have received good customer service on a very few occasions. Unlike most people who have a go at an agent for bad service I usually just try to get what I [...]
There have been some good cause related marketing strategies that I have seen in my time. Like the one by Tom’s shoes were they encouraged customers to help them give 30000 shoes to children in Ethiopia. The lucky children could now at dusk take off their shoes, feel grateful for their pair, reminiscing in the [...]
Have you ever seen a vendor in action? The way they call out telling people what they are selling, the way that they are so persistent when they get a lead and the way that they are friendly to everyone that passes by. You would think that they have degrees in business judging by the [...]
