Post testing of advertisements aims at ascertaining the extent to which advertising achieves its specified objectives following its release. This aspect of the evaluation of effectiveness of an advertisement or a campaign, can serve as valuable feedback provided testing is undertaken by keeping the objectives of advertising in view.If this is the first article you [...]
Advertising media research means looking at the actual materials used to push the advertising message out. The aim is to determine whether or not the media is appropriate for the strategy that management has put in place.In advertising, all the elements have to contribute to the overall aim of the project. You can conduct pre-launch [...]
There is a reason why people go to university for three to four years. The main reason is to learn concepts that are applied in the work environment. It is sad to see degreed individuals using common sense at work. Most of the time common sense is used at work, a business loses money. If [...]
Advertising research begins before you create an advert. If you don't research your advertising before creating the advert, you are spending more money on advertising than you have to. Picture this - You are spending tens of thousands, or even hundreds of thousands of dollars, on advertising. How can you approve such a budget without [...]
In the article How To Evaluate Adverts Using Research, I talked about evaluating adverts as a means to reduce waste on marketing spend.In today's edition I touch on Elements An Advertising Company Must Evaluate In Advertising Research. The idea is to give marketers a checklist to ensure that you get the most from your investment [...]
Companies worldwide, big and small, use adverts. What most consumers and providers of advertising services do not consider is the effectiveness of advertisements. For example, just 25% of Chief Marketing Officer's digital media investment reaches target audiences. This atrocity represents more than $20 billion of marketing waste (Bob Loidice).Evaluate adverts to reduce this waste to [...]
