Plexsociety 2018-01-10T23:54:15+02:00

The Pfuko Incident – Does Dairibord Zimbabwe Have A Good Public Relations Strategy?

Hello people!  I hope that I find you well.  I am well myself thank you.  A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media.  A (former) customer Tsungie Mubaiwa posted [...]

By | September 27th, 2015|Categories: Branding, Customer Services, Management, Marketing, Social Responsibility, Strategy|19 Comments

How To Evaluate Adverts Using Research – An Introduction

Companies worldwide, big and small, use adverts. What most consumers and providers of advertising services do not consider is the effectiveness of advertisements. For example, just 25% of Chief Marketing Officer's digital media investment reaches [...]

By | July 27th, 2019|Categories: Advertising, Marketing, Research|0 Comments

Preference Testing Will Show You Why The Grass Is Greener Next Door

Hello people!  How are you?  I am great, as usual.  Troubles in life come when we believe the myth that the grass is greener on the other side of the fence.  We are taken over [...]

By | May 24th, 2016|Categories: Research|0 Comments

How To Prophesy In Marketing Using A Sales Forecast

Armageddon will be the last great war of history and will take place in Israel in conjunction with the second coming of Christ.  The battle, or campaign, of Armageddon is described in Daniel 11:40-45; Joel [...]

By | May 8th, 2016|Categories: Management, Marketing, Research|2 Comments

5 Signs That You Are Going To Waste Your Time At The ZITF 2016

Ladies and gentlemen!  How are you?  I'm great so let's get into the business of the week.  The Zimbabwe International Trade Fair (ZITF) 2016 is upon us and some of you are going to attend [...]

By | April 25th, 2016|Categories: Marketing, Opinion, Strategy|2 Comments

The McKinsey 7s Framework At Starbucks Shows Strategy Isn’t Everything

Why Strategy Is Not Enough Hello guys.  How are you?  I am fine.  Strategy is a driving force in a company but there are other factors that you consider in order to attain results.  Previous [...]

By | March 31st, 2016|Categories: Branding, Customer Services, Human Resources, Management, Marketing, Strategy|2 Comments

Strategic Alliances – An Escape Route For Zimbabwean Companies

Hey.  How are you?  I'm dandy!  Before I talk about strategic alliances let's a take a moment of silence to reflect on some of the reasons why some Zimbabwean companies fail. Poor management Insufficient capital [...]

By | March 22nd, 2016|Categories: Management, Strategy|8 Comments

Is Your Corporate Culture Suitable For Marketing?

Hi guys! How are you? I am fine thank you.  So, enough about my financial master plan, the one that will take me to the top.  This week we are going to talk about corporate culture. [...]

By | March 15th, 2016|Categories: Management, Marketing, Social Responsibility, Strategy|0 Comments

How I Assess The Growth Of My Startups Using A Strategic Plan (Part B)

Hey guys!  I hope you are fine, for I am great.  Last week we took a look at Plexis Strategy and concluded that while its mission is noble it will not get me where I [...]

By | March 7th, 2016|Categories: Management, Marketing, Strategy|4 Comments