Advertising media research means looking at the actual materials used to push the advertising message out. The aim is to determine whether or not the media is appropriate for the strategy that management has put in place.In advertising, all the elements have to contribute to the overall aim of the project. You can conduct pre-launch [...]
Greetings my good people! I hope that I find you well. In the last post (Part B) in this series of articles we talked about 2 components of the Comprehensive Marketing Approach. That is, Building Relationships and Blended Marketing. This is one of the types of business philosophy. We saw how failing to build relationships contributed [...]
Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
Hello people! I hope I find you well. Many a time I hear customers complaining about poor customer service in Zimbabwean stores or by Zimbabwean firms. One thing that I have seen happening a lot is that a lot of customers highlight the fact that customer service in developed countries is better. They tell the [...]
How are you good people? I was having a chat with a few marketing managers in Zimbabwe and they told me that there are always opportunities for startups to get consultancy jobs in big organisations. This is simply because the more established service providers either do not have the resources to provide a full range [...]
Good day good people! I hope my blog post finds you well as we continue our journey to success in business. Today I will be talking about how to ensure that your business report does not go to waste. Many a time I have seen firms seeking solutions to their problems and not finding them [...]
