Post testing of advertisements aims at ascertaining the extent to which advertising achieves its specified objectives following its release. This aspect of the evaluation of effectiveness of an advertisement or a campaign, can serve as valuable feedback provided testing is undertaken by keeping the objectives of advertising in view.If this is the first article you [...]
Advertising media research means looking at the actual materials used to push the advertising message out. The aim is to determine whether or not the media is appropriate for the strategy that management has put in place.In advertising, all the elements have to contribute to the overall aim of the project. You can conduct pre-launch [...]
There is a reason why people go to university for three to four years. The main reason is to learn concepts that are applied in the work environment. It is sad to see degreed individuals using common sense at work. Most of the time common sense is used at work, a business loses money. If [...]
Advertising research begins before you create an advert. If you don't research your advertising before creating the advert, you are spending more money on advertising than you have to. Picture this - You are spending tens of thousands, or even hundreds of thousands of dollars, on advertising. How can you approve such a budget without [...]
Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
Good day good people! I hope my blog post finds you well as we continue our journey to success in business. Today I will be talking about how to ensure that your business report does not go to waste. Many a time I have seen firms seeking solutions to their problems and not finding them [...]
Good day to you all. A few years ago I had a survey running for a month and I got about 10 respondents. I think I contacted over 1000 people in one way or the other. As they say, response rates in surveys that involve indirect methods are very low (around 3%). I used web links, [...]
