Companies worldwide, big and small, use adverts. What most consumers and providers of advertising services do not consider is the effectiveness of advertisements. For example, just 25% of Chief Marketing Officer's digital media investment reaches target audiences. This atrocity represents more than $20 billion of marketing waste (Bob Loidice).Evaluate adverts to reduce this waste to [...]
Armageddon will be the last great war of history and will take place in Israel in conjunction with the second coming of Christ. The battle, or campaign, of Armageddon is described in Daniel 11:40-45; Joel 3:9-17; Zechariah 14:1-3; and Revelation 16:14-16. It will occur in the final days of the tribulation when, as John tells [...]
Ladies and gentlemen! How are you? I'm great so let's get into the business of the week. The Zimbabwe International Trade Fair (ZITF) 2016 is upon us and some of you are going to attend I am sure. I have never been to the ZITF business exhibition. The reason is because I do not have [...]
Hi guys! People like to sell, companies like to sell but we do not sell to ghosts now do we? We sell to people and people are different, and they like different things. Since people like different things you have to segment the market and target specific customers. The question is do you know the [...]
Why Strategy Is Not Enough Hello guys. How are you? I am fine. Strategy is a driving force in a company but there are other factors that you consider in order to attain results. Previous articles touch on some of the aspects we are discussing today. In that case let's not dwell on them. [...]
Hi guys! How are you? I am fine thank you. So, enough about my financial master plan, the one that will take me to the top. This week we are going to talk about corporate culture. I hear this term being thrown around a lot. I am sure that you have come across managers and chief [...]
Hey guys! I hope you are fine, for I am great. Last week we took a look at Plexis Strategy and concluded that while its mission is noble it will not get me where I want in life in its current form, at least in the targeted time frame. I highlighted the fact that [...]
Hey guys! I hope you are great, I am fine. People always like to ask me what I get down to business wise outside my day job. Well in this article you will get a good idea of what I do. I have certain goals in my life, and most of them involve having a [...]
Hey guys! I hope you are well for I am great. The last time out we talked about how you should write a mission statement for your strategic plan. We showed how this is critical as you can demotivate your employees by writing a mission statement which is not on point. This week we will [...]
Hey guys! I hope you captured some good insights in the last series that just ended. We ended the series with a discussion on the Marketing Information System and demonstrated that the best information will make you perform better in business. Starting this week we will be looking at some pointers on how Zimbabwean companies should use [...]
