Why Strategy Is Not Enough Hello guys. How are you? I am fine. Strategy is a driving force in a company but there are other factors that you consider in order to attain results. Previous articles touch on some of the aspects we are discussing today. In that case let's not dwell on them. [...]
Greetings my good people! I hope that I find you well. In the last post (Part B) in this series of articles we talked about 2 components of the Comprehensive Marketing Approach. That is, Building Relationships and Blended Marketing. This is one of the types of business philosophy. We saw how failing to build relationships contributed [...]
I have been in quite a number of situations where I have received average to poor customer service. Not to sound negative but I have received good customer service on a very few occasions. Unlike most people who have a go at an agent for bad service I usually just try to get what I [...]
There have been some good cause related marketing strategies that I have seen in my time. Like the one by Tom’s shoes were they encouraged customers to help them give 30000 shoes to children in Ethiopia. The lucky children could now at dusk take off their shoes, feel grateful for their pair, reminiscing in the [...]
Have you ever seen a vendor in action? The way they call out telling people what they are selling, the way that they are so persistent when they get a lead and the way that they are friendly to everyone that passes by. You would think that they have degrees in business judging by the [...]
Hello people! I hope that you had a great weekend and that you are looking forward to having a productive week. I was thinking about recruitment matters and I thought that I would share with you my thoughts on a topic that I am very interested in which is how to hire employees. It is [...]
