Many a time I hear managers talking about how they want to explore new markets and bring in new customers. It is often the case that they engage in these exercises because their current customer base will not be as profitable as they would want it to be as it will have a low customer [...]
How are you good people? I was having a chat with a few marketing managers in Zimbabwe and they told me that there are always opportunities for startups to get consultancy jobs in big organisations. This is simply because the more established service providers either do not have the resources to provide a full range [...]
Hello guys, I know it has been a few days since my last post. I apologise for that I was having a few problems with my website. Today I want to talk about Customer Perception versus Reality. I will start by saying that ‘Customer perception is Reality’. What I mean is that whatever a customer [...]
Hi guys. I am sure that you enjoyed your Valentine’s Day, well, most of you. People were feeling jittery though as this year Valentine’s Day came a day after the dreaded Friday the thirteenth. Someone was bound to have a bad day and I was one of them. For those who enjoyed it to the [...]
Many people are of the notion that there are little to no business opportunities left in Zimbabwe were starting a business is concerned. They look at the players in industry, their financial wealth, their numbers and their products among other things and they lose hope. Capital and other issues are a big stumbling block I agree [...]
Many a time we hear people talking about customer care. The term is usually mentioned in a scenario were people say that they are providing customer care. There is a big difference between talking about providing customer care and actually walking the talk. Let us start by defining the term 'customer care'. According to Wikipedia, [...]
