Hi guys! How are you? I am fine thank you. So, enough about my financial master plan, the one that will take me to the top. This week we are going to talk about corporate culture. I hear this term being thrown around a lot. I am sure that you have come across managers and chief [...]
Greetings my good people! I hope that I find you well. In the last post (Part B) in this series of articles we talked about 2 components of the Comprehensive Marketing Approach. That is, Building Relationships and Blended Marketing. This is one of the types of business philosophy. We saw how failing to build relationships contributed [...]
Hello people! I hope that I find you well. I am well myself thank you. A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media. A (former) customer Tsungie Mubaiwa posted a picture of some 'foreign' material coming out of her mother's favourite drink, Pfuko-Udiwo Maheu as she tried to pour [...]
There have been some good cause related marketing strategies that I have seen in my time. Like the one by Tom’s shoes were they encouraged customers to help them give 30000 shoes to children in Ethiopia. The lucky children could now at dusk take off their shoes, feel grateful for their pair, reminiscing in the [...]
Everywhere we are, there are poor people, people who cannot even afford to have the basics that you have. The fact that you are reading this blog means that you have an internet connection. Marslow’s Heirarchy Of Needs would point out the fact that you have satisfied your need for the basics, to whatever extent. [...]
