Post testing of advertisements aims at ascertaining the extent to which advertising achieves its specified objectives following its release. This aspect of the evaluation of effectiveness of an advertisement or a campaign, can serve as valuable feedback provided testing is undertaken by keeping the objectives of advertising in view.If this is the first article you [...]
Advertising media research means looking at the actual materials used to push the advertising message out. The aim is to determine whether or not the media is appropriate for the strategy that management has put in place.In advertising, all the elements have to contribute to the overall aim of the project. You can conduct pre-launch [...]
There is a reason why people go to university for three to four years. The main reason is to learn concepts that are applied in the work environment. It is sad to see degreed individuals using common sense at work. Most of the time common sense is used at work, a business loses money. If [...]
Advertising research begins before you create an advert. If you don't research your advertising before creating the advert, you are spending more money on advertising than you have to. Picture this - You are spending tens of thousands, or even hundreds of thousands of dollars, on advertising. How can you approve such a budget without [...]
In the article How To Evaluate Adverts Using Research, I talked about evaluating adverts as a means to reduce waste on marketing spend.In today's edition I touch on Elements An Advertising Company Must Evaluate In Advertising Research. The idea is to give marketers a checklist to ensure that you get the most from your investment [...]
Companies worldwide, big and small, use adverts. What most consumers and providers of advertising services do not consider is the effectiveness of advertisements. For example, just 25% of Chief Marketing Officer's digital media investment reaches target audiences. This atrocity represents more than $20 billion of marketing waste (Bob Loidice).Evaluate adverts to reduce this waste to [...]
Hello people! How are you? I am great, as usual. Troubles in life come when we believe the myth that the grass is greener on the other side of the fence. We are taken over by envy, believing that other people have the good stuff and then feeling depressed, anxious and persecuted by the belief [...]
Armageddon will be the last great war of history and will take place in Israel in conjunction with the second coming of Christ. The battle, or campaign, of Armageddon is described in Daniel 11:40-45; Joel 3:9-17; Zechariah 14:1-3; and Revelation 16:14-16. It will occur in the final days of the tribulation when, as John tells [...]
Hello people? How are you? I am great. Let us take a moment to reflect on these statistics from a forecast of Zimbabwe's economy from 2016 through to 2020. This will set the tone for the reasons why you need a market survey everytime you make a business decision. (Source: tradingeconomics.com) Let us focus on [...]
Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
