Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
Hello, let us start the article with an appetizer. Find below a list of huge companies that failed in Zimbabwe. List of Huge Companies That Failed in Zimbabwe Air Zimbabwe; Aman Investments; Apex Corporation; Asmara Company; Auto Electrical; Barragen Private Limited; Belmont Leather; Biticon; Blue Ribbon; Builders’ Depot; C & M Investments; Cairns Foods; CFX [...]
Hi guys! I hope that I find you well and in good health. Last time out we were talking about the Value Chain. If you had not read that article here is Part A and Part B. I had promised to create a Part C although we did not get enough votes for that one. It [...]
Hello guys! I hope I find you well. Welcome to Part B of the article. Those who are wondering what I am talking about please read part A of the article. Today we will talk about the supporting activities of the value chain. Do not let the word 'supporting' fool you as these activities are [...]
To better understand the activities through which a firm develops a competitive advantage and creates shareholder value, it is useful to separate the business system into a series of value-generating activities referred to as the Value Chain and then to analyse these activities by conducting value chain analysis. The Value Chain is shown in the diagram [...]
In Zimbabwe there are reasons why people call every soft drink Coca Cola or almost every type of toothpaste Colgate. One of the main reasons is that branding happens in the mind for the consumer as opposed to on the billboards like most local companies have come to think. As I walk or drive through [...]
I have been in quite a number of situations where I have received average to poor customer service. Not to sound negative but I have received good customer service on a very few occasions. Unlike most people who have a go at an agent for bad service I usually just try to get what I [...]
Hi guys how are you? Long-time no write! Yes, I apologise I was up to something. To be honest I was working on my other business which I intend to use as a cash cow in order to grow this business. At some point you shall see the Plexis Strategy brand all over the internet, [...]
There have been some good cause related marketing strategies that I have seen in my time. Like the one by Tom’s shoes were they encouraged customers to help them give 30000 shoes to children in Ethiopia. The lucky children could now at dusk take off their shoes, feel grateful for their pair, reminiscing in the [...]
Have you ever wondered why street vendors and the likes seem to put a whole lot more effort into their work when compared to people who work in the offices? One of the reasons is that the street vendors know that every action that they make affects their pocket directly, a key aspect of entrepreneurism. [...]
