With No Room Left For Mistakes A Market Survey Is Now A Must
Hello people? How are you? I am great. Let us take a moment to reflect on these statistics from a forecast of Zimbabwe's economy from 2016 through to 2020. This will set the tone for [...]
5 Signs That You Are Going To Waste Your Time At The ZITF 2016
Ladies and gentlemen! How are you? I'm great so let's get into the business of the week. The Zimbabwe International Trade Fair (ZITF) 2016 is upon us and some of you are going to attend [...]
Census Results Should Affect Your Marketing Strategy
Hi guys! People like to sell, companies like to sell but we do not sell to ghosts now do we? We sell to people and people are different, and they like different things. Since people [...]
The McKinsey 7s Framework At Starbucks Shows That Strategy Isn’t Everything
Why Strategy Is Not Enough Hello guys. How are you? I am fine. Strategy is a driving force in a company but there are other factors that you consider in order to attain results. [...]
Strategic Alliances – An Escape Route For Zimbabwean Companies
Hey. How are you? I'm dandy! Before I talk about strategic alliances let's a take a moment of silence to reflect on some of the reasons why some Zimbabwean companies fail. Poor management Insufficient capital [...]
Is Your Corporate Culture Suitable For Marketing?
Hi guys! How are you? I am fine thank you. So, enough about my financial master plan, the one that will take me to the top. This week we are going to talk about corporate culture. [...]
How I Assess The Growth Of My Startups Using A Strategic Plan (Part B)
Hey guys! I hope you are fine, for I am great. Last week we took a look at Plexis Strategy and concluded that while its mission is noble it will not get me where I [...]
How I Assess The Growth Of My Startups Using A Strategic Plan (Part A)
Hey guys! I hope you are great, I am fine. People always like to ask me what I get down to business wise outside my day job. Well in this article you will get a [...]
Pitfalls Of Not Defining Your Business Correctly In The Strategic Plan
Hey guys! I hope you are well for I am great. The last time out we talked about how you should write a mission statement for your strategic plan. We showed how this is critical [...]
How You Should Write A Mission Statement For Your Strategic Plan
Hey guys! I hope you captured some good insights in the last series that just ended. We ended the series with a discussion on the Marketing Information System and demonstrated that the best information will make [...]