Why Strategy Is Not Enough Hello guys. How are you? I am fine. Strategy is a driving force in a company but there are other factors that you consider in order to attain results. Previous articles touch on some of the aspects we are discussing today. In that case let's not dwell on them. [...]
Hey guys! I hope you are great, I am fine. People always like to ask me what I get down to business wise outside my day job. Well in this article you will get a good idea of what I do. I have certain goals in my life, and most of them involve having a [...]
Hey guys. My apologies for making you wait so long for Part B of the article. At my day job we have a new Chief Operating Officer so it has been hectic. In Part A we were talking about the various of business philosophy in terms of their pros and cons. We talked about the Mass [...]
Hello people! I hope that I find you well. I am well myself thank you. A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media. A (former) customer Tsungie Mubaiwa posted a picture of some 'foreign' material coming out of her mother's favourite drink, Pfuko-Udiwo Maheu as she tried to pour [...]
Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
Hello, let us start the article with an appetizer. Find below a list of huge companies that failed in Zimbabwe. List of Huge Companies That Failed in Zimbabwe Air Zimbabwe; Aman Investments; Apex Corporation; Asmara Company; Auto Electrical; Barragen Private Limited; Belmont Leather; Biticon; Blue Ribbon; Builders’ Depot; C & M Investments; Cairns Foods; CFX [...]
In Zimbabwe there are reasons why people call every soft drink Coca Cola or almost every type of toothpaste Colgate. One of the main reasons is that branding happens in the mind for the consumer as opposed to on the billboards like most local companies have come to think. As I walk or drive through [...]
There have been some good cause related marketing strategies that I have seen in my time. Like the one by Tom’s shoes were they encouraged customers to help them give 30000 shoes to children in Ethiopia. The lucky children could now at dusk take off their shoes, feel grateful for their pair, reminiscing in the [...]
Many a time I hear managers talking about how they want to explore new markets and bring in new customers. It is often the case that they engage in these exercises because their current customer base will not be as profitable as they would want it to be as it will have a low customer [...]
How are you good people? I was having a chat with a few marketing managers in Zimbabwe and they told me that there are always opportunities for startups to get consultancy jobs in big organisations. This is simply because the more established service providers either do not have the resources to provide a full range [...]
