Hey guys. One interesting thing about marketing is that it is dynamic. There are so many ways in which you can differentiate yourself from the competition so as to gain a competitive advantage. In the previous article we demonstrated how you can use the Program Evaluation and Review Technique to increase marketing efficiency whilst minimising your [...]
Hey guys! I hope that you are well. The series continues today and we are talking about the Marketing Implementation System aka the Marketing Implementation Plan. This is a detailed listing of the activities, costs, expected difficulties, and schedules that are required to meet the objectives of the strategic plans (Business Dictionary, 2016). As you [...]
Greetings my good people! I hope that I find you well. In the last post (Part B) in this series of articles we talked about 2 components of the Comprehensive Marketing Approach. That is, Building Relationships and Blended Marketing. This is one of the types of business philosophy. We saw how failing to build relationships contributed [...]
Hey guys. My apologies for making you wait so long for Part B of the article. At my day job we have a new Chief Operating Officer so it has been hectic. In Part A we were talking about the various of business philosophy in terms of their pros and cons. We talked about the Mass [...]
Hello people! I hope that I find you well. I am well myself thank you. A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media. A (former) customer Tsungie Mubaiwa posted a picture of some 'foreign' material coming out of her mother's favourite drink, Pfuko-Udiwo Maheu as she tried to pour [...]
Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
Hello, let us start the article with an appetizer. Find below a list of huge companies that failed in Zimbabwe. List of Huge Companies That Failed in Zimbabwe Air Zimbabwe; Aman Investments; Apex Corporation; Asmara Company; Auto Electrical; Barragen Private Limited; Belmont Leather; Biticon; Blue Ribbon; Builders’ Depot; C & M Investments; Cairns Foods; CFX [...]
Hi guys! I hope that I find you well and in good health. Last time out we were talking about the Value Chain. If you had not read that article here is Part A and Part B. I had promised to create a Part C although we did not get enough votes for that one. It [...]
Hello guys! I hope I find you well. Welcome to Part B of the article. Those who are wondering what I am talking about please read part A of the article. Today we will talk about the supporting activities of the value chain. Do not let the word 'supporting' fool you as these activities are [...]
To better understand the activities through which a firm develops a competitive advantage and creates shareholder value, it is useful to separate the business system into a series of value-generating activities referred to as the Value Chain and then to analyse these activities by conducting value chain analysis. The Value Chain is shown in the diagram [...]
