Hey guys! How are you finding the series thus far? I hope it has been good. I hope that you managed to respond to the questionnaire when we talked about the Marketing Control System and that as a result you have a good idea of how effective (or not) your marketing strategy will be in [...]
Hey guys. One interesting thing about marketing is that it is dynamic. There are so many ways in which you can differentiate yourself from the competition so as to gain a competitive advantage. In the previous article we demonstrated how you can use the Program Evaluation and Review Technique to increase marketing efficiency whilst minimising your [...]
Hey guys! I hope that you are well. The series continues today and we are talking about the Marketing Implementation System aka the Marketing Implementation Plan. This is a detailed listing of the activities, costs, expected difficulties, and schedules that are required to meet the objectives of the strategic plans (Business Dictionary, 2016). As you [...]
Hey guys. In the previous article we talked about Target Marketing. We established that it is important to target specific customers and showed how it would increase your profit margins in 2016. Today we will look at Marketing Planning Systems and how they are critical as a marketing concept. Operating without a marketing planning system [...]
Compliments of the season! I hope that you are well for I am great! We will start off the year by looking at some important elements of a marketing strategy. These elements will go a long way in increasing your profit margins this year. Michael Porter said, 'Strategy is about making trade-offs, it's about deliberately [...]
Greetings my good people! I hope that I find you well. In the last post (Part B) in this series of articles we talked about 2 components of the Comprehensive Marketing Approach. That is, Building Relationships and Blended Marketing. This is one of the types of business philosophy. We saw how failing to build relationships contributed [...]
Hey guys. My apologies for making you wait so long for Part B of the article. At my day job we have a new Chief Operating Officer so it has been hectic. In Part A we were talking about the various of business philosophy in terms of their pros and cons. We talked about the Mass [...]
I always hear people talking about their business philosophy. They say business philosophy this, business philosophy that. The term is thrown around like confetti at business meetings, bars and the likes. What I get when people are talking about their business philosophy is that they will be trying to talk about the approach that they have [...]
Hello people! I hope that I find you well. I am well myself thank you. A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media. A (former) customer Tsungie Mubaiwa posted a picture of some 'foreign' material coming out of her mother's favourite drink, Pfuko-Udiwo Maheu as she tried to pour [...]
Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
