Hello, let us start the article with an appetizer. Find below a list of huge companies that failed in Zimbabwe. List of Huge Companies That Failed in Zimbabwe Air Zimbabwe; Aman Investments; Apex Corporation; Asmara Company; Auto Electrical; Barragen Private Limited; Belmont Leather; Biticon; Blue Ribbon; Builders’ Depot; C & M Investments; Cairns Foods; CFX [...]
Hi guys! I hope that I find you well and in good health. Last time out we were talking about the Value Chain. If you had not read that article here is Part A and Part B. I had promised to create a Part C although we did not get enough votes for that one. It [...]
In Zimbabwe there are reasons why people call every soft drink Coca Cola or almost every type of toothpaste Colgate. One of the main reasons is that branding happens in the mind for the consumer as opposed to on the billboards like most local companies have come to think. As I walk or drive through [...]
There have been some good cause related marketing strategies that I have seen in my time. Like the one by Tom’s shoes were they encouraged customers to help them give 30000 shoes to children in Ethiopia. The lucky children could now at dusk take off their shoes, feel grateful for their pair, reminiscing in the [...]
Many a time I hear managers talking about how they want to explore new markets and bring in new customers. It is often the case that they engage in these exercises because their current customer base will not be as profitable as they would want it to be as it will have a low customer [...]
Hello good people! I apologise for not posting for such a long time as I was attending to Plexis Strategy related issues. I hope you did not miss me too much. There is one thing that determines whether or not a startup survives in its formative years and that is money. Money affects so many [...]
How are you good people? I was having a chat with a few marketing managers in Zimbabwe and they told me that there are always opportunities for startups to get consultancy jobs in big organisations. This is simply because the more established service providers either do not have the resources to provide a full range [...]
Good day good people! I hope my blog post finds you well as we continue our journey to success in business. Today I will be talking about how to ensure that your business report does not go to waste. Many a time I have seen firms seeking solutions to their problems and not finding them [...]
Hello guys, I know it has been a few days since my last post. I apologise for that I was having a few problems with my website. Today I want to talk about Customer Perception versus Reality. I will start by saying that ‘Customer perception is Reality’. What I mean is that whatever a customer [...]
Hi guys. I am sure that you enjoyed your Valentine’s Day, well, most of you. People were feeling jittery though as this year Valentine’s Day came a day after the dreaded Friday the thirteenth. Someone was bound to have a bad day and I was one of them. For those who enjoyed it to the [...]
