5 Signs That You Are Going To Waste Your Time At The ZITF 2016

Ladies and gentlemen!  How are you?  I'm great so let's get into the business of the week.  The Zimbabwe International Trade Fair (ZITF) 2016 is upon us and some of you are going to attend I am sure.  I have never been to the ZITF business exhibition.  The reason is because I do not have [...]

By |2021-07-15T12:39:34+02:00April 25th, 2016|Categories: Marketing, Opinion, Strategy|2 Comments

Are Total Zimbabwe’s Fuel Pricing Strategies Justified?

Hi guys, how are you?  I am back again with yet another article.  Let's get right to it.  It seems as if Total is the kingpin in Zimbabwe when it comes to fuel.  Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others.  People say that Total [...]

By |2021-07-15T02:02:05+02:00September 10th, 2015|Categories: Branding, Management, Marketing, Opinion, Research, Strategy, Uncategorized|Tags: , , |9 Comments

Customer Service – America Vs Zimbabwe! A Real Life Example

Hello people! I hope I find you well.  Many a time I hear customers complaining about poor customer service in Zimbabwean stores or by Zimbabwean firms.  One thing that I have seen happening a lot is that a lot of customers highlight the fact that customer service in developed countries is better.  They tell the [...]

By |2021-07-15T02:00:51+02:00July 27th, 2015|Categories: Customer Services, Opinion|Tags: , , |12 Comments

When Micromanagement Becomes Necessary

According to Wikipedia, Micromanagement is defined as a business style whereby a manager closely observes or controls the work of subordinates or employees.  The definition goes on to state that being a micromanaging boss generally has negative connotations.  This is probably because employees will get demoralised by having a micromanaging boss looking over their shoulder all [...]

By |2021-07-15T01:31:32+02:00March 21st, 2015|Categories: Management, Opinion, Strategy|0 Comments

How To Get The Most From Your Customers.

Many a time I hear managers talking about how they want to explore new markets and bring in new customers.  It is often the case that they engage in these exercises because their current customer base will not be as profitable as they would want it to be as it will have a low customer [...]

By |2021-07-15T01:30:08+02:00March 19th, 2015|Categories: Branding, Customer Services, Marketing, Opinion, Research, Strategy|0 Comments

How To Choose Your Side Hustle

Hello good people! I apologise for not posting for such a long time as I was attending to Plexis Strategy related issues.  I hope you did not miss me too much.  There is one thing that determines whether or not a startup survives in its formative years and that is money.  Money affects so many [...]

By |2021-07-15T01:27:22+02:00March 18th, 2015|Categories: Marketing, Opinion, Strategy|0 Comments

How to Penetrate the Big Organisations

How are you good people?  I was having a chat with a few marketing managers in Zimbabwe and they told me that there are always opportunities for startups to get consultancy jobs in big organisations.  This is simply because the more established service providers either do not have the resources to provide a full range [...]

A Customer’s Perception is Their Reality

Hello guys, I know it has been a few days since my last post.  I apologise for that I was having a few problems with my website.  Today I want to talk about Customer Perception versus Reality.  I will start by saying that ‘Customer perception is Reality’.  What I mean is that whatever a customer [...]

By |2021-07-15T01:20:05+02:00February 26th, 2015|Categories: Customer Services, Marketing, Opinion, Strategy|0 Comments

What Are Your Employees Really Like? Check Your Restrooms!

Hello people!  Yesterday I posted a tweet on Twitter written ‘Want to know your employees’ real characters? Check the state of your restrooms’ (visit https://twitter.com/PlexisStrategy to view the tweet).  What I meant by this is that a restroom is where employees believe that no one can see them and as a result their true characters [...]

By |2018-01-11T21:54:50+02:00February 18th, 2015|Categories: Opinion, Strategy|0 Comments

Business Opportunities Still Exist In Zimbabwe

Many people are of the notion that there are little to no business opportunities left in Zimbabwe were starting a business is concerned.  They look at the players in industry, their financial wealth, their numbers and their products among other things and they lose hope.  Capital and other issues are a big stumbling block I agree [...]

By |2021-07-15T01:15:33+02:00February 12th, 2015|Categories: Branding, Customer Services, Marketing, Opinion, Research, Strategy|0 Comments
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