Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that I come across says that they prefer it over the likes of ZUVA, Engen and others. People say that Total [...]
To better understand the activities through which a firm develops a competitive advantage and creates shareholder value, it is useful to separate the business system into a series of value-generating activities referred to as the Value Chain and then to analyse these activities by conducting value chain analysis. The Value Chain is shown in the diagram [...]
Have you ever seen a vendor in action? The way they call out telling people what they are selling, the way that they are so persistent when they get a lead and the way that they are friendly to everyone that passes by. You would think that they have degrees in business judging by the [...]
Research is a very important part of business. It helps you to keep in touch with your firm’s micro and macro environments. This is critical as you can make decisions proactively ensuring the survival of your firm. The results of a research exercise are as good as the individual who is conducting the research. The [...]
Hello people. How are you today, I am great! Yesterday I attended the Marketer’s Association of Zimbabwe's first event of the year which was the Marketer’s Luncheon. I have to say I was impressed. I have been a member of the association for two years now but I avoided attending any events until I had established [...]
