The Pfuko Incident – Does Dairibord Zimbabwe Have A Good Public Relations Strategy?
Hello people! I hope that I find you well. I am well myself thank you. A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media. A (former) customer Tsungie Mubaiwa posted [...]
Marketing 5 C’s Analysis of Office Chérifien des Phosphates
The Marketing 5C's Analysis is useful when analysing the macro and microenvironment of a company.Office Chérifien des Phosphates is an example of a state-owned company. Many people assume that state-owned companies do not need to [...]
Was WAKA WAKA for Africa? – Shakira’s 2010 World Cup Controversy
The media's goal was to make it sound as if Waka Waka was for Africa, and Shakira definitely made an effort to drive that point across. If you look at some of the lyrics belowTsamina [...]
Post Testing Of Advertisements Is Not Only About Sales Figures
Post testing of advertisements aims at ascertaining the extent to which advertising achieves its specified objectives following its release. This aspect of the evaluation of effectiveness of an advertisement or a campaign, can serve as [...]
How To Conduct Advertising Media Research
Advertising media research means looking at the actual materials used to push the advertising message out. The aim is to determine whether or not the media is appropriate for the strategy that management has put [...]
How To Conduct Pre-Launch Advertising Research
There is a reason why people go to university for three to four years. The main reason is to learn concepts that are applied in the work environment. It is sad to see degreed individuals [...]
Strategic Considerations To Make When Evaluating Your Advertising
Advertising research begins before you create an advert. If you don't research your advertising before creating the advert, you are spending more money on advertising than you have to. Picture this - You are spending [...]
Elements An Advertising Company Must Evaluate In Advertising Research
In the article How To Evaluate Adverts Using Research, I talked about evaluating adverts as a means to reduce waste on marketing spend.In today's edition I touch on Elements An Advertising Company Must Evaluate In [...]
How To Evaluate Adverts Using Research – An Introduction
Companies worldwide, big and small, use adverts. What most consumers and providers of advertising services do not consider is the effectiveness of advertisements. For example, just 25% of Chief Marketing Officer's digital media investment reaches [...]
Preference Testing Will Show You Why The Grass Is Greener Next Door
Hello people! How are you? I am great, as usual. Troubles in life come when we believe the myth that the grass is greener on the other side of the fence. We are taken over [...]
How To Prophesy In Marketing Using A Sales Forecast
Armageddon will be the last great war of history and will take place in Israel in conjunction with the second coming of Christ. The battle, or campaign, of Armageddon is described in Daniel 11:40-45; Joel [...]