A List Of Huge Companies That Failed In Zimbabwe
Hello, let us start the article with an appetizer. Find below a list of huge companies that failed in Zimbabwe. List of Huge Companies That Failed in Zimbabwe Air Zimbabwe; Aman Investments; Apex Corporation; Asmara [...]
Customer Service – America Vs Zimbabwe! A Real Life Example
Hello people! I hope I find you well. Many a time I hear customers complaining about poor customer service in Zimbabwean stores or by Zimbabwean firms. One thing that I have seen happening a lot [...]
Marketing Strategy – Some Rules
Hi guys! I hope that I find you well and in good health. Last time out we were talking about the Value Chain. If you had not read that article here is Part A and [...]
Do You Conduct Value Chain Analysis? (Part B)
Hello guys! I hope I find you well. Welcome to Part B of the article. Those who are wondering what I am talking about please read part A of the article. Today we will talk [...]
Do You Conduct Value Chain Analysis? (Part A)
To better understand the activities through which a firm develops a competitive advantage and creates shareholder value, it is useful to separate the business system into a series of value-generating activities referred to as the Value [...]
Things That Your Competitors Can Teach You About Brand Management
In Zimbabwe there are reasons why people call every soft drink Coca Cola or almost every type of toothpaste Colgate. One of the main reasons is that branding happens in the mind for the consumer [...]
5 Key Determinants Of Good Customer Service
I have been in quite a number of situations where I have received average to poor customer service. Not to sound negative but I have received good customer service on a very few occasions. Unlike [...]
5 Signs You Should Invest In Research
Hi guys how are you? Long-time no write! Yes, I apologise I was up to something. To be honest I was working on my other business which I intend to use as a cash cow [...]
Why Cause Related Marketing Strategies Are Not Popular In Zimbabwe
There have been some good cause related marketing strategies that I have seen in my time. Like the one by Tom’s shoes were they encouraged customers to help them give 30000 shoes to children in [...]
Why Vendors Are Sometimes ‘Better’ Than Employees
Have you ever seen a vendor in action? The way they call out telling people what they are selling, the way that they are so persistent when they get a lead and the way that [...]