Concepts That You Might Miss In Your Marketing Strategy For 2016 – Marketing Information System
Hey guys! How are you finding the series thus far? I hope it has been good. I hope that you managed to respond to the questionnaire when we talked about the Marketing Control System and [...]
Concepts That You Might Miss In Your Marketing Strategy For 2016 – Marketing Control System
Hey guys. One interesting thing about marketing is that it is dynamic. There are so many ways in which you can differentiate yourself from the competition so as to gain a competitive advantage. In the [...]
Concepts That You Might Miss In Your Marketing Strategy For 2016 – Marketing Implementation System
Hey guys! I hope that you are well. The series continues today and we are talking about the Marketing Implementation System aka the Marketing Implementation Plan. This is a detailed listing of the activities, costs, [...]
Concepts That You Might Miss In Your Marketing Strategy For 2016 – Marketing Planning System
Hey guys. In the previous article we talked about Target Marketing. We established that it is important to target specific customers and showed how it would increase your profit margins in 2016. Today we will [...]
Concepts That You Might Miss In Your Marketing Strategy For 2016 – Target Marketing
Compliments of the season! I hope that you are well for I am great! We will start off the year by looking at some important elements of a marketing strategy. These elements will go a [...]
So, What Is Your Business Philosophy? (Part C)
Greetings my good people! I hope that I find you well. In the last post (Part B) in this series of articles we talked about 2 components of the Comprehensive Marketing Approach. That is, Building Relationships [...]
So, What Is Your Business Philosophy? (Part B)
Hey guys. My apologies for making you wait so long for Part B of the article. At my day job we have a new Chief Operating Officer so it has been hectic. In Part A we [...]
So, What Is Your Business Philosophy? (Part A)
I always hear people talking about their business philosophy. They say business philosophy this, business philosophy that. The term is thrown around like confetti at business meetings, bars and the likes. What I get when people [...]
The Pfuko Incident – Does Dairibord Zimbabwe Have A Good Public Relations Strategy?
Hello people! I hope that I find you well. I am well myself thank you. A few weeks ago Dairibord Zimbabwe got embroiled in a fiasco on social media. A (former) customer Tsungie Mubaiwa posted [...]
Are Total Zimbabwe’s Fuel Pricing Strategies Justified?
Hi guys, how are you? I am back again with yet another article. Let's get right to it. It seems as if Total is the kingpin in Zimbabwe when it comes to fuel. Everyone that [...]