The Valentine’s Day Massacre!
Hi guys. I am sure that you enjoyed your Valentine’s Day, well, most of you. People were feeling jittery though as this year Valentine’s Day came a day after the dreaded Friday the thirteenth. Someone [...]
TelOne CEO Chipo Mtasa Speaks On Marketing
Hello people. How are you today, I am great! Yesterday I attended the Marketer’s Association of Zimbabwe's first event of the year which was the Marketer’s Luncheon. I have to say I was impressed. I [...]
Business Opportunities Still Exist In Zimbabwe
Many people are of the notion that there are little to no business opportunities left in Zimbabwe were starting a business is concerned. They look at the players in industry, their financial wealth, their numbers and [...]
Strategic Analysis of the AFCON Final
The 2015 edition of the Africa Cup of Nations (AFCON) tournament ended yesterday. Most people are of the notion that the final match did not meet expectations in terms of excitement and the quality of [...]
Was customer care left in the recession?
Many a time we hear people talking about customer care. The term is usually mentioned in a scenario were people say that they are providing customer care. There is a big difference between talking about [...]
Do we have strong brands in Zimbabwe? (part 1)
There was once a campaign about buying Zimbabwe as a brand. I would think that some of the goals of this campaign included improving on the balance of exports versus imports, improving the state of local firms [...]
We do not seem to value research, why?
Good day to you all. A few years ago I had a survey running for a month and I got about 10 respondents. I think I contacted over 1000 people in one way or the other. [...]
This is your calling to serve
Everywhere we are, there are poor people, people who cannot even afford to have the basics that you have. The fact that you are reading this blog means that you have an internet connection. Marslow’s [...]
Are you a marketer?
Marketing seems like a really attractive profession to get into these days. My observations have shown me that some people see Marketing as a way out, an escape. Marketing lures many aspiring professionals by its [...]
Do the best universities and colleges create the best marketers?
Hi all. This is a favourite topic of mine. I like the way people's opinions vary on the topic, the way people combine various factors when they are making their case. When people talk about [...]